The maiden edition of Women in Marketing Conference and Awards (WIMCA) 2014; an initiative of Awesome Communications, publishers of frontline brands and Marketing journal, Brand Communicator is set to hold in Lagos. Themed, “Inspiring Change in Marketing: Taking the centre stage”. This ground breaking event will take place at the Shell hall, MUSON Centre, Onikan Lagos, Come Thursday 31st of July 2014.
Speaking about the event, Joshua Ajayi, publisher of the magazine disclosed that, “WIMCA was borne out of the need to identify the challenges holding back female executives from attaining the zenith in their chosen career, and proffering workable solutions to those challenges. We also conceived this idea due to a need to recognise and celebrate women who have weathered the storm and have risen through the ranks to attain remarkable heights in the field of marketing, and marketing communications.”
He added that, “Amongst many other things, WIMCA seeks to ignite the potential in women towards attaining enviable heights in marketing and management, create a platform for networking among women in the marketing and communications industry, inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses, and provide a mentorship platform for young and prospective professionals.”
Guest speakers already confirmed for the conference include, Idonrenyen Enang, The Managing Director, L’Oreal West Africa, and Biola Alabi, Principal Partner, Biola Alabi Media, and Former Managing Director, Mnet Africa. Kola Oyeyemi, (General Manager Consumer Marketing, MTN Nigeria), Kachi Onubogu, Executive Director, Commercial, Promasidor Nigeria, Procter and Gamble Nigeria, Yinka Ogunde, Managing Director, Goals and Ideas Communications, Ehinomen Enekabor Associate Director, Brand Operations, Procter and Gamble Nigeria, Lanre Adisa, Managing Director, Noah’s Ark Communications, Ayona Aguelle-Trimnell, Head Corporate Communications, Diamond Bank and Deborah Shepherd, Head Of Marketing, Nokia West Africa, have also all been confirmed as discussants.
The second part of the event is the awards, which seek to honour senior female marketing communications professionals across various sectors of the economy. For this inaugural edition, the awards would be spread across the following categories; Financial Sector, Fast Moving Consumer Goods (Marketing), Fast Moving Consumer Goods (Corporate Communications), Telecoms, Creative Advertising, public Relations (Agency business), Out-Of-Home Advertising. The Eighth category is a life time achievement award to an individual who has contributed to the founding and sustaining of a key marketing communications enterprise.
Procter and Gamble Nigeria, makers of Always Sanitary pad, Ariel, Oral-B, Duracell batteries, Pampers, Safeguard are the Platinum sponsors for the event. Bronze sponsors for the event are Dark&Lovely, Nokia and Promasidor. Strategic partners for the event include Plural Media, New Crystal Communications, Poster Prints, Heritage point Media, Noah’s Ark Communications, Kiss events, Verdant Zeal Communications, Brooks + Blake, and Streettoolz.
Expected attendees include, Chief Executives of Marketing Communications businesses, Marketing Directors of Corporate Organisations, Senior Advertising Practitioners and Professionals, Senior and Middle level female executives in Creative, Public Relations, Media Planning, Digital, and Experiential Marketing agencies, Female Members of Corporate Communications and Marketing Departments in Corporate Organisations, Marketing managers, Brand Managers, and Product Managers, Industry recognised professional Bodies, such as APCON, NIMN, CIM, Members of advertising Industry groups: MIPAN, AAAN, OAAN, PRCAN, ADVAN, EXMAN as well as female Students of Mass Communication, Marketing and Allied disciplines.
WIMCA is a free to attend event, however, registration is required online at www.wimcang.com.