Real Madrid have signed a two-year deal with telecommunication giants, Telefonica. The advertising deal worth €15 million is believed to be the largest in Spanish history. as their official digital sponsor. The Spanish telecommunications provider has  with the Santiago Bernabeu outfit which will commence now and will last until the end of next season. As per the official statement by Los Blancos, Telefonica are their connecting partner.
Speaking in a press conference attended by club president Florentino Perez along with Telefonica president Jose Alvarez Pallete and members of the first team squad of the football and basketball teams, Perez said: “Telefónica and Real Madrid have sealed an important deal today that is founded on faith and loyalty. Telefónica, one of the most prestigious companies worldwide, will be a great ally and technological partner. Together we will be stronger as we conquer the future. This deal looks to strengthen our ambitions for today and tomorrow.”
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As part of the deal, Telefonica will be granted access to the image rights of the players and the club while the telecommunications giants will install Wi-Fi across the Santiago Bernabeu apart from developing an app for Real Madrid fans.