The list was compiled by SportsPro magazine, criteria includes their marketing potential over the next three years based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal.Topping the list is 29 year Formula One driver Lewis Hamilton.
50 most marketable athletes in the world 2014
(1) Lewis Hamilton – motorsport, Great Britain
(2) Virat Kohli – cricket, India
(3) Robert Griffin III – NFL, USA
(4) Cristiano Ronaldo – football, Portugal
(5) Grigor Dimitrov – tennis, Bulgaria
(6) Usain Bolt – athletics, Jamaica
(7) Neymar – football, Brazil
(8) Missy Franklin – swimming, USA
(9) Blake Griffin – NBA, USA
(10) Sloane Stephens – tennis, USA
(11) Lionel Messi- football, Argentina
(12) Adam Scott- golf, Australia
(13) Eugenie Bouchard- tennis, Canada,
(14) Alex Morgan- soccer, US
(15) Novak Djokovic- tennis, Serbia
(16) Marc Marquez- motorsport, Spain,
(17) Mike Trout- baseball, US
(18) Ronda Rousey- MMA, US
(19) Jordan Spieth- golf, US
(20) Alan Oliveira- para-athletics
Brazil,
(21) Andy Murray- tennis, Scotland
(22) Saul Alvarez, 23, Mexico, boxing
(23) Mikaela Shiffrin- skiing, US
(24) Rory McIlroy- golf, Northern Ireland
(25) Austin Dillon- motorsport, US
(26) Stephen Curry- basketball, US
(27) Sebastian Vettel- motorsport, Germany
(28) Katarina Johnson-Thompson- athletics, England
(29) Anthony Davis- basketball, US, basketball
(30) Alex Oxlade-Chamberlain- soccer, England
(31) Victoria Azarenka- tennis, Belarus
(32) Steven Stamkos- Canada, ice hockey, Canada,
(33) Johnny Manziel- football, America
(34) Mami Sato- para-athletics, Japan
(35) Kevin Pietersen- cricket, England
(36) Brittney Griner- basketball, US
(37) James Harden- basketball, US
(38) Fabiana Claudino- volleyball, Brazil
(39) Taylor Phinney- cycling, US
(40) Daniil Kyvat- motorsport, Russia
(41) Sonny Bill Williams- rugby, New Zealand
(42) Sir Ben Ainslie- sailing, England
(43) Gabriel Medina- surfing, Brazil
(44) Julian Green- soccer, US
(45) Masahiro Tanaka- baseball, Japan
(46) Carmelo Anthony- basketball, US
(47) Youxue Mo- athletics, China, athletics
(48) Caroline Wozniacki- tennis, Denmark
(49) Martin Fourcade- biathlon, France
(50) Simona de Silvestro- motorsport, Switzerland