He now wants to be addressed as Snoop lion! Well, he didn't give reasons for the switch. Gangster rapper Calvin Cordozar Broadus, Jr. popularly called Snoop Dogg, made this known at a news conference in New York on Monday 30th July.

While recording his Reincarnated album in the Jamaica, the 40year-old rapper embraced reggae style; resulting in a three-part project: a reggae album, documentary and coffee-table photo book, all under the name of Snoop Lion.

He told reporters he's now 'born again' and wants to make music that his kids and grandparents can listen to. "I have always said I was Bob Marley reincarnated. I have always been a Rastafari.". He added.

During his stay in Jamaica, he said, he visited a temple and he was renamed Snoop Lion. He was also christened Berhane, an Ethiopian name which means "light of the world".

But what happens to rap?

"Rap isn't challenging; it's not appealing. Reggae was calling … it's a breath of fresh air. It feels like I'm 19 or 20 years old again," he said.

Bob Marley's son Rohan attended the conference and gave Snoop his blessing.

Wonderful!