Barcelona have announced Rakuten; a Japanese online retailer as their next shirt sponsor the next four years. The new deal which is valued at £200m ($59 million) a year is arguably one of the biggest shirt sponsorship deals in football history. Rakuten will replace Qatar Airways, who have been their main sponsor since 2013.
Barcelona President Josep Maria Bartomeu told a news conference at the club’s Camp Nou stadium “I have the pleasure and honour to announce that the board of directors has approved that RAKUTEN be the new main and global sponsor of the club for the next four years.” .