Come 27th April, 2015, leading Nigerian actress, Omotola Jalade-Ekeinde and other celebrities will be headlining a new campaign geared at promoting women empowerment.
An initiative of ONE organization, the campaign which was launched on Thursday 16 April in Abuja and tagged “Poverty is Sexist” was conceived to support the ‘Africa Union Year of Women Empowerment’.
Omotola will feature in a campaign song that will be performed by top African female singers like Omawumi (Nigeria), Judith Sephuma (South Africa) and Victoria Kimani (Kenya). The song will be co-produced by Cobhams Asuquo and Masterkraft.
The song will be used to promote the campaign across the world, and will be officially launched in Nigeria, Mozambique, and South Africa, during the World Economic Forum for Africa and the African Union Summit.
The campaign has a petition which calls on African leaders to fast-track the fight against poverty, by investing more in women and girls, and ensuring that resources put to the service of women and girls are transparently and accountably used.
