Ibadan Comes Alive at Etisalat-Sponsored Nigerian Idol Season 5 Auditions 

It was an atmosphere of excitement over the weekend at the Kakanfo Inn & Conference Centre, Ibadan, as hundreds of Nigerian youths auditioned for a spot in the on-going Etisalat-Sponsored Nigerian Idol Season 5.
The auditions train which has made stops in Abuja, Benin and Port-Harcourt, had an overflow of anxious and expectant youths in Ibadan all ready to meet with the judging trio of Yinka Davies, Darey Art-Alade and Dede Mabiaku.
According to Manager, Sponsorships Etisalat Nigeria, Orah Egwu, the massive turn-out at the Kankanfo centre, attests to the widely held notion in the music industry that the industry is set for a boom. 
“I must confess that Ibadan City didn’t disappoint the Nigerian Idol team, despite the fact that this is our first time of coming to audition in the city since the beginning of the show in 2010. I can see that this year, there will be a challenge as to who leaves or stays on the show, because we have seen young great talents coming out to participate in this season’s audition.” Orah said.

One of the participants who got a golden ticket from the judges, Somtochukwu Obinna, a graduate of Business Administration from the Oduduwa University, said “I am happy at this opportunity and I am ready to take it as an opportunity to achieve my dream of becoming the next music superstar in African.”
The last leg of the auditions is scheduled to take place at the Dream Studio, Omole Phase 1, Lagos, from 7th – 9th February, 2015.

Olamide, Dammy Krane, Run Town, others Show Support for Nigerian Idol 5 Launch

Rave of the moment music stars, Olamide, Dammy Krane Run Town were among the cream of top celebrities  that attended the media launch of the season five of leading TV reality music show, Nigerian Idol.

The official unveiling of the annual reality show was held last week at Mela Rossa in Ikoyi, Lagos in a ceremony laced with bespoke exciting moments of fun, entertainment and networking.
Beside Olamide and Run Town, other notable artistes who graced the occasion include Cynthia Morgan, Kiss Daniel, YQ and P.R.E.
The unveiling marked an official commencement of season five of the show which auditions are on-going across five Nigerian cities namely Benin, Port Harcourt, Abuja, Ibadan and Lagos.

Meanwhile, Nigerian Idol franchise owner, Optima Media Group (OMG) has enjoined young Nigerians with promising career in music to take advantage of the Nigerian Idol platform to showcase themselves on a global stage while creating a career path for themselves.

The Executive Director of OMG, Ugochi Pedro, made the call in her opening remarks at the media launch. She also noted that the reality show has established its mark as a leading talent hunt platform that is providing needed opportunities for budding music stars to be discovered and nurtured for stardom.

For five years running, we have been on this interesting journey of changing lives and helping people achieve life dreams. The key thing for us is to see these discovered talents become the real stars they are designed to be. We are taking this commitment to a new level this season. Nigerians can expect many exciting moments ahead,” she said. 

Also speaking, Mr. Enitan Denloye, Director, Brands and Experience at Etisalat Nigeria, described this edition of the Nigerian Idol show as “a season of differentiation” that will be raising the bar in every aspect of the show. He stated that part of the expectations would be to see young musical talent that will bring about the value of creativity into music.   

Nigerian Idol is in its fifth season after a successful debut in 2010 won by Yeka Onka. In the following years which saw the emergence of Mercy Chinwo, Moses Adigwe and Zebili Evelyn (Evelle), it has grown in popularity and followership on the basis of the unique platforms it offers to young Nigerians with exceptional music talent. It is the only music TV reality show in Nigeria with a global appeal that currently cuts across 46 countries.

Meanwhile, three celebrity judges have been unveiled for the season. They include Afrobeat star, Dede Mabiaku, Vocalist Yinka Davies and R’n’ B crooner, Dare ‘Art’ Alade. 

Interestingly, the trio have featured in these roles in past editions.
Nigerian Idol focuses on discovering Nigerian youths with talent in music and giving them a unique platform to take shots at stardom. The eventual winner goes home with N7.5 million cash reward, a brand new car, a recording deal worth N7.5 million and some high-end devices. 

Auditions are expected to continue with the FCT, Abuja playing host in the weekend of January 24 -25 at the Bolton White Hotel. Ibadan and Lagos are to follow in the following weeks. It would be recalled the Benin and Port Harcourt auditions have been concluded. 

Nigerian Idol season five is sponsored by leading telecommunications operator, Etisalat, Dabur Toothpaste and E-Commerce platform, Payporte and will feature such enthralling performances which were the hallmarks of past winners among whom are Yeka Onka, Mercy Chinwo, Moses Adigwe and Zibili Evelyn who goes by the stage name Evelle.

Nigerian Idol season 5 kicks off.

Nigeria’s fastest growing and most innovative telecommunications company, Etisalat has announced its headline sponsorship of the hit music reality show, Nigeria Idol.

Director, Brand & Experience, Etisalat Nigeria, Enitan Denloye, announced this at a media launch held in Ikoyi, Lagos on the 14th of January, 2015, to formally kick – off the fifth season of the reality show. 
Denloye disclosed that the sponsorship of the competition for 5 consecutive years reflects the company’s commitment to Nigerian youths.

“As a company, we are cognizant of the importance of connecting with all our customers and we recognize that music and entertainment resonate with the youth who are a key market segment for us. Sponsoring Nigerian Idol is our way of helping thousands of musically gifted Nigerian youths to live their dreams, so we are very excited to announce that we remain the headline sponsors of Nigerian Idol.” He said.

“This year, we are raising the bar of the show; we are in search of music talents that stand out. We want to see young and dynamic talent bring creativity and originality into music.” He concluded.

Multi-talented neo-soul singer, Yinka Davies will be returning as a judge for the new season of Nigerian Idol, alongside Multi-award winning R&B singer, Darey Art-Alade and Afro Beat legend, Dede Mabiaku. On-Air Personaltity, Ill-Rymz will also be joining the judging trio as the host of the season.

The media launch featured numerous fun-filled activities such as a mini-Press Idol Competition and announcement of the judges for the season, but the closing performance by Nigerian Idol Season 4 Winner, Evelle Zibili was the climax of the night. 
With her dramatic performance of her latest single, ‘I’m Naughty’ and her soulful rendition of other hit songs, Evelle held the guests spell-bound with her tremendous running notes and energetic stage presence.

Nigerian Idol has grown steadily in popularity, especially among the youth, since inception. The winner of this year’s competition will cart away a brand new SUV and a 7.5 million naira cash prize, amongst other rewards.

Nigerian Idol returns with season five

‎All is set for the nationwide search for the best music talents as the 5th edition of Nigerian Idol kicks off.
Foremost owners of entertainment franchise in the country are Optima Media Group, in partnership with telecoms giant, Etisalat Nigeria and carbonated drink,Pepsi. Other sponsors include Payporte and Dabur Herbal.

The unveiling of the annual music TV reality show is billed to hold in the first week of the New Year at a venue in Nigeria’s entertainment capital, Lagos.  

Beside the main task of the day, the event will also feature the public presentation of the three-man panel of celebrity judges for Season five and show modalities including procedures for participation in addition to the offer of opportunity for a press Idol to emerge through an on-the-spot singing competition that promises a reward prize of a thousand US Dollars for the top performer of the day.

The reality show, which is in its fifth season, is coming in furtherance of the company’s commitment to providing young Nigerians with exceptional talent in music the opportunity to unearth their potentials, hone their skills and develop into fulfilled music stars. 

The Group Managing Director of Optima Media Group, Rotimi Pedro expressed delight in the potentials of the platform to offer talented Nigerian youths with flair for music the unique opportunity to express themselves on a global stage while creating a career path for themselves.

We are delighted to be able to create the right and unique platforms across different fields for Nigerians to take advantage of and maximise their potentials. We have successfully done this over the years on a global stage as the Idol franchise provides. Our further commitment is to work with more partners in achieving this,” he said.

Nigerian Idol was successfully introduced on the Nigerian TV reality show scene a few years ago, and has seen its stock rise over the years with growth in popularity and followership hitting tens of millions. It is the only music TV reality show with a global appeal that currently cuts across 46 countries.

The reality show focuses on discovering Nigerian youths with talent in music and giving them a unique platform to take shots at stardom. The winner of the show will get N7. 5 million, a Galaxy Tab, a phone, an iPod, a recording deal with Universal Music Company and a brand new SUV car. The first runner up gets N1.5 million, a Galaxy Tab, phone and iPod and the 2nd runner up will receive N1million, a Galaxy Tab, phone and an iPod. 
In addition, each of the finalists from 4th to 10th place will also receive N100, 000, a Galaxy Tab, phone and an iPod. 
Nigerian Idol season five during the season will feature exciting performancesfrompast winners; YekaOnka, Mercy Chinwo, Moses Adigwe and Evelle.

Nationwide auditions will hold between January and February 2015 across five Nigerian cities; Benin City, Port Harcourt, Abuja, Ibadan and Lagos while airing kicks off from March.
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