HoodLove; a company established to help improve the lives of poverty stricken communities is suing rapper Jay Z and his ROC Apparel Group clothing label over trademark infringement.

The company claimed Hoodlove was registered as far back as 2006, long before Jay Z's Rocawear hijacked it, printed t-shirts and started making money off it. They do not only want Rocawear to stop using the name, they also want the t-shirts removed from stores.

Source: TMZ